Martha Fickinger

Name : Martha Fickinger

Business:
Style Venture Inc.
WbyWorth.com

Let’s Connect:
201-519-8922

The further I venture into my entrepreneurship adventure, the more I realize that things happen for a reason in a logical sequence. We have to live through the rough stuff to emerge out the other side more confident and competent. When we plunge into the unknown, we have no choice but to learn. The universe gives us signs we don’t always see at the time.

Jumping in: At 22, I was the youngest person in my office. Lack of seniority earned me the honor of transcontinental courier-ship for my first business trip. I went from JFK to LAX with 8 trunks of one-of-a-kind sweaters bound for a trade show. There was nary a skycap in sight when I landed. I somehow made it into a vehicle and found my way to a downtown hotel. Four hours later I set it up, I made it look good and had it ready for the senior sales team. Later I found a party, a recurring theme in my life to this day. Unbeknownst to me at the time, this was my initiation to working and playing  through sleep deprivation and jet lag. This talent served me for years of global sourcing adventures, as well as the early years of parenthood.

Trial by Fire: I was 30 and newly engaged. Karen was nine months pregnant when she hired me to run her department. She planned to come back after three months, but there were issues with her first child after the arrival of the second. The company was acquired and embarked into a rapid expansion under new ownership. New products were being added all the time, order quantities were quadrupled and financial expectations increased. One of my suppliers just couldn’t seem to do what I was asking them to do. My boss told me to get on a plane to India as soon as I could get a visa. At that time a trip to southern India from the east coast of the US meant a stop in Europe or Asia. It was a two day adventure just to get there. On day three I was expected to be up and working with my supplier until the samples looked right and the prices got better. Suffice it to say as the only American woman in the room, there were cultural challenges to meeting these expectations. It was hot, nobody else looked like me, my digestive tract was compromised, and I was tired as hell. The phones and fax machines didn’t work well. There was no internet. This was a time to learn tenacity and grace under pressure. In retrospect, I loved every moment. The colors, the light, the differences in the culture fascinated me. I was hooked.

Truly a Circus: I was 39, the mother of a two year old and eight months pregnant. I had a fledgling B To B consulting practice. I’d taken the plunge into local philanthropy as co-chair of the Junior Woman’s Club’s Ways and Means Committee. Our annual fall fundraiser at the time was a circus. A genuine, old school, one ring in a tent with side shows and performers of all nations and rescued animals Old Time Circus. An all general admission bleacher seats, no climate control, rain, animal stinky, screaming kids, cotton candy circus. And I was honorary ringmaster, giant belly, in my last pair of shoes that fit, managing the press, the crazy parents expecting VIP seating, the animal rights activists at the gate and kids melting down. I loved every minute of the chaos. I managed what I could, raised money for local causes, and learned to pick my battles. Now that I have two teenagers and two businesses and sit on two boards, the multitasking skill set serves me every day.

Getting Unstuck: Last year after representing W by Worth for 6 years, I found myself in a funk. I had a great group of loyal customers, had served on leadership panels, and continued to achieve Top Seller recognition. I had joined several local networking groups and loved the new contacts I made. Still, something was missing. I was ready for a new challenge. I’ve worked with sportswear and tailored clothing for men, women of all sizes, and kids. The apparel classification I’d never technically designed or sourced was lingerie. There I was, at a vendor event, meeting the familiar beauty and jewelry company representatives, and there was a woman from peach. And there I was, having a Bra-Ha Moment. I didn’t sign on right away. I can honestly say I recruited myself. The more I thought about it, the more I realized what a great synergy it had with my existing business. I could help women get dressed better from their base layer up, and I could broaden my customer base to teens, seniors, and women of all shapes and sizes. I dove in to being a bra fitter with a fabulous launch last summer. In January I attended  to peach’s Sucessfest in Miami and committed to building a team. Today I’m preparing to attend peach’s Leadership conference in Boston. In June I’ll be at Worth’s 25th Annual Preview Celebration as a Club Level seller. Today my challenge is to pick and choose the team members, clients, events and venues which can benefit most from what I do. I love to learn and I love to share. I am grateful to my past for where it has brought me.